The Pulsar 200NS officially makes it to Indonesia.. as a Kawasaki Bajaj..!!
The last Kawasaki Bajaj branded product that I remember in India was the "Wind 125". In Philippines, Kawasaki has become the largest 2 wheeler brand largely due to the Kawasaki Bajaj branded products like the CT100, CT150 (Boxer 150), Rouser 135 (Pulsar 135LS), Rouser 220 (Pulsar 220S). To take this great Asian collaboration forward, the Kawasaki Bajaj brand now officially makes its presence felt in Indonesia too.
The Pulsar 200NS was officially unveiled Indonesia today. Priced at 23.3 million Indonesian Rupiahs (around 1.35 Lakhs Indian Rupees), the Pulsar 200NS is only a shade costlier than the 150 cc Yamaha Vixion (the original model on which the R15 is based) the best seller in Indonesia. The Pulsar 200NS will be sold and serviced by Kawasaki Indonesia.
There has been official statement that Kawasaki has been involved in making slight tweaks on the Pulsar 200NS that would be launched in Indonesia. So far there are no details of it. The bike still features a carburetor. Unlike India, "Fi" tech is becoming quite popular in Indonesia with even commuter automatic scooters and step thru models getting this feature. With such a competitive environment, "Fi" tech might not be very far on the Pulsar 200NS.
The Kawasaki Bajaj branded Pulsars unveiled in Indonesia does feature some additional decals that are not present on the Indian versions. I liked the tank pad on the bike, hope it makes it way to Indian versions as well.
Brand Image of Pulsar in Indonesia
The collaboration with Kawasaki definitely will boost the presence of Bajaj in Indonesia.. but according to me, despite the competitive pricing with the Yamaha Vixion and putting better performance on road, the Pulsar 200NS would be a niche model in Indonesia. Indonesians are used to slim and light 2 wheelers and the brand image of Pulsars in Indonesia is of heavy but stable machines. There are many Pulsar owners riding clubs in Indonesia and touring is an activity that is synonymous with this brand in Indonesia.
The Pulsars enjoy a kind of niche position that Royal Enfield enjoys in India.. although there are admirers of the brand and the product, it remains a niche segment. The Pulsar 200NS due to its tall saddle height and bigger and heavier in weight than the slim Vixion would only cater to the core Pulsar fans in Indonesia.
This would anyway go well with the brand image of Kawasaki in Indonesia where Kawasaki is known more for its life style products like the Ninja 250. Kawasaki does have commuter step thru models, these commuter models have not been very successful in Indonesia. In fact Kawasaki sells the largest number of the Ninja 250 in Indonesia more than anywhere else in the world.
Here is wishing the Kawasaki Bajaj collaboration in Indonesia to be a successful one.
The Pulsar 200NS was officially unveiled Indonesia today. Priced at 23.3 million Indonesian Rupiahs (around 1.35 Lakhs Indian Rupees), the Pulsar 200NS is only a shade costlier than the 150 cc Yamaha Vixion (the original model on which the R15 is based) the best seller in Indonesia. The Pulsar 200NS will be sold and serviced by Kawasaki Indonesia.
There has been official statement that Kawasaki has been involved in making slight tweaks on the Pulsar 200NS that would be launched in Indonesia. So far there are no details of it. The bike still features a carburetor. Unlike India, "Fi" tech is becoming quite popular in Indonesia with even commuter automatic scooters and step thru models getting this feature. With such a competitive environment, "Fi" tech might not be very far on the Pulsar 200NS.
The Kawasaki Bajaj branded Pulsars unveiled in Indonesia does feature some additional decals that are not present on the Indian versions. I liked the tank pad on the bike, hope it makes it way to Indian versions as well.
Brand Image of Pulsar in Indonesia
The collaboration with Kawasaki definitely will boost the presence of Bajaj in Indonesia.. but according to me, despite the competitive pricing with the Yamaha Vixion and putting better performance on road, the Pulsar 200NS would be a niche model in Indonesia. Indonesians are used to slim and light 2 wheelers and the brand image of Pulsars in Indonesia is of heavy but stable machines. There are many Pulsar owners riding clubs in Indonesia and touring is an activity that is synonymous with this brand in Indonesia.
The Pulsars enjoy a kind of niche position that Royal Enfield enjoys in India.. although there are admirers of the brand and the product, it remains a niche segment. The Pulsar 200NS due to its tall saddle height and bigger and heavier in weight than the slim Vixion would only cater to the core Pulsar fans in Indonesia.
This would anyway go well with the brand image of Kawasaki in Indonesia where Kawasaki is known more for its life style products like the Ninja 250. Kawasaki does have commuter step thru models, these commuter models have not been very successful in Indonesia. In fact Kawasaki sells the largest number of the Ninja 250 in Indonesia more than anywhere else in the world.
Here is wishing the Kawasaki Bajaj collaboration in Indonesia to be a successful one.
Related Posts
- Pulsar 200NS lands in Colombia [Feb 2013]
- Pulsarian Community of Indonesia [Nov 2008]
- Indonesians, Indians, Myself & MotoGP [Jun 2011]
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This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.
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