Is any car really worth $3.8 million dollars? Or more to the point, is an upstart automotive brand, one with virtually no name recognition, going to be able to convince ultra-rich clientele that its product is roughly 10-times more covetable and valuable than supercars from the likes of Ferrari, Lamborghini, Bentley and Aston Martin?
We’ll know the answer once the multi-million dollar Icona Vulcano hyper-exotic is shown during the exclusive auto-themed Salon Privé show, held in London from September 4-6. The Vulcano made its first appearance earlier this year, during the Shanghai auto show. However, the posh Salon Privé puts the car in the context of other high-end automobile manufacturers – not to mention customers who might actually be able to afford the car’s surreal sticker price.
Regular autos shows can make for splashy headlines, but a more intimate setting like the Salon Privé is where sales of this level of automobile are made.
Powered by a hybrid V-12 engine, Icona claims the Vulcano delivers upwards of 900-horsepower and can reach a top speed of 217 mph. That’s mightily impressive, to be certain, but the power output is about 50-hp short of the Bugatti Veyron – which, for perhaps the first time ever, seems a bargain considering it costs about $1.5-million less than the Vulcano.
In the time it takes many cars to reach a comfortable highway cruising speed, the Vulcano has already streaked its way to 120 mph. Icona estimates a 0 to 120 mph time of 9.0 seconds flat.
“Icona is a very exciting new brand and we are delighted that it has chosen Salon Privé for the UK debut of the Vulcano. It’s a beautiful car and it is going to look fantastic within the Concepts & Prototypes Display,” said David Bagley, sales director for the Salon Privé.