Mahindra tries hard to make its mark in motorcycles in India with its's Centuro..
Mahindra is a big business conglomerate with business as varied as manufacturing and selling commercial vehicles, tractors, lifestyle SUV vehicles, real estate and even IT (Satyam), Mahindra has made it a habit to become successful in everything that they do.
The above exactly was the sentiment that Mr. Anand Mahindra conveyed at the unveiling of the Centuro a few weeks back. Mr. Mahindra also pointed out that Mahindra already has the R&D, sales network, manufacturing in place. Above all a well known and strong Mahindra brand is already there.
The above exactly was the sentiment that Mr. Anand Mahindra conveyed at the unveiling of the Centuro a few weeks back. Mr. Mahindra also pointed out that Mahindra already has the R&D, sales network, manufacturing in place. Above all a well known and strong Mahindra brand is already there.
According to initial ride reports of auto journalists, it seems that Mahindra has indeed impressed them with the ride experience of the Centuro. With Mahindra's first attempt the Stallio, it was obvious that the journalist were not too convinced with the product. But with the Centuro Mahindra seems to have made a decent product. But the question remains, is it enough?
Tough (wrong?) Segment to be in?
According to me, the segment that Mahindra has chosen to operate with the Pantero and the Centuro is currently the most difficult one. The 100-110 cc motorcycle segment has been ruled in India by Hero (Hero Honda) for around two decades now. The tpical customers of these segment buy their products with eyes blind folded and go ahead by the established reputation of tried and tested models. I fail to understand why would someone in the market for a 100 cc commuter opt for something other than a Hero Splendor/Passion or at best a Bajaj Discover/TVS Star?
I know that Mahindra has provided some car like gizmos on the Centuro like Guide lamps: that lets the rider walk away by remaining on for a few seconds after the engine is switched off, a multi-function flip-open key with a bike finder feature: easy to find the bike in a crowded parking lot, a standard electronic anti theft alarm etc.
But seriously, does Mahindra really think that the hard core customer (the segment that they are playing with) is interested in these features?
What was that TV Commercial about?:
When I made my wife watch the following Mahindra Centuro TV Commercial, her query to me was, "Is Mahindra coming up with a new deodorant?"
While I'll agree that my wife certainly isn't the target customer for the Mahindra Centuro, but somebody tell me, what is a shirtless dude doing in that motorcycle ad?
This particular TV Ad probably sums it up that Mahindra still has a lot to understand when it comes to motorcycles in general.
Tough (wrong?) Segment to be in?
According to me, the segment that Mahindra has chosen to operate with the Pantero and the Centuro is currently the most difficult one. The 100-110 cc motorcycle segment has been ruled in India by Hero (Hero Honda) for around two decades now. The tpical customers of these segment buy their products with eyes blind folded and go ahead by the established reputation of tried and tested models. I fail to understand why would someone in the market for a 100 cc commuter opt for something other than a Hero Splendor/Passion or at best a Bajaj Discover/TVS Star?
I know that Mahindra has provided some car like gizmos on the Centuro like Guide lamps: that lets the rider walk away by remaining on for a few seconds after the engine is switched off, a multi-function flip-open key with a bike finder feature: easy to find the bike in a crowded parking lot, a standard electronic anti theft alarm etc.
But seriously, does Mahindra really think that the hard core customer (the segment that they are playing with) is interested in these features?
What was that TV Commercial about?:
When I made my wife watch the following Mahindra Centuro TV Commercial, her query to me was, "Is Mahindra coming up with a new deodorant?"
While I'll agree that my wife certainly isn't the target customer for the Mahindra Centuro, but somebody tell me, what is a shirtless dude doing in that motorcycle ad?
This particular TV Ad probably sums it up that Mahindra still has a lot to understand when it comes to motorcycles in general.
Related Posts
- What Mahindra2Wheelers actually needs to do.. but probably won't [Mar 2013]
- Mahindra Pantero & Centuro joins the 100 cc brigade [Jan 2013]
- Mahindra Mojo. Why? [Mar 2011]
- Mahindra halts/stops production of its Stallio motorcycle..!! [Feb 2011]
This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.
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