Suzuki "Open-aperture" of the Strategy Celerio

Suzuki Open-aperture on Celerio Strategy - A few months ago Suzuki Indonesia has announced the arrival of their new Suzuki cars will enliven the city car market competition (city car) in Indonesia. Indomobil Suzuki Sales (SIS) also say that they do not set targets for the sale of their latest product called Suzuki Celerio. However, if Suzuki's newest product is not a volume car maker then what is the role of the city imported directly from Thailand in the country?

Suzuki Open-aperture of Strategy Celerio

From the information by the Suzuki said through Seiji Itayama, as the Automobile Marketing Managing Director of SIS states that do not always have to wash cars sold big sales. He also said that Suzuki Celerio thief is described as a product that provoke curiosity attention from the public.

It turns out the marketing strategy launched for the latest product in Indonesia Suzuki was intentionally created to attract the attention and curiosity of the people in Indonesia. With regard tersebutlah then masyarakata will seek out their own information about this Suzuki Celerio. This strategy is considered to be a powerful way to get closer to the public image of Suzuki in Indonesia. Itayama also added that Celerio also serves to connect the momentum that had been driven by SIS.

Suzuki Celerio itself has officially rolled in Jakarta Fair Kemayoran (JFK) in June. Where the Suzuki car is available in two types, namely manuals are sold USD 146 million and a Continuously Variable Transmission (CVT) for USD 158 million. Suzuki Celerio does have appeal as the second product of Suzuki in Indonesia, after Swift Sport which is a Suzuki car that uses a CVT. The launch of this new Suzuki car was made after Karimun Wagon R with Auto Gear Shift (AGS) is released to the market in May.

As information, strategies Suzuki Global was previously unreadable after deciding Suzuki Celerio into the automotive program crafted by the Government of Thailand that the eco-car products. Thailand asked to become Suzuki Celerio production base for Southeast Asia and also Europe as it can adjust the exhaust emission standard Euro V. In addition to Thailand, Suzuki Celerio was also produced in India. However, the difference, there is a choice AGS transmissions, diesel engines, and still adopt emissions standards Euro IV. See also Toyota Recommend Unit Van Tiny Cars with Turbo Machines and stock in Indonesia Zero, Splash will soon be extinct .