Trying to jump-start the Honda Product Motor sports - competition in the automotive market segmentation motor sport in Indonesia is very hot in recent years, especially in the segment of middle-class motor sport. Previous motor manufacturer from Japan that has the symbol of the Yamaha tuning fork is already ahead in the sales of motor sport in the country. Moreover, with the added line up of motor sport with R Seriesnya. As if not accept countryman motor manufacturer which is the biggest competitor that Honda was trying to control their products at the same segmentation of the motor sport. Though known in recent years that motor manufacturers have flapping wings emblem continues to dominate sales of both the entry level motorcycle moped or motorcycle automatic scooter.
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Trying to jump-start Honda Motor sports products |
Of information uttered by the Honda namely Judhi Goutama as Senior Manager of Brand Activation Department PT Astra Honda Motor through detikOto, Sunday (03/29/2015) states that motor sport community needs were increased. Not surprisingly, PT AHM today more seriously working on the motor sport DNA air.
The man also said that the needs are increasing, then the purchasing power also increased. Under these conditions it is a lot of consumers in Indonesia motor sport requires both adam and women. But most did adam.
Relying achievement achievement Honda Racing Corporation (HRC) which is inscribed by young drivers Spaniard Marc Marquez won the second consecutive MotoGP season does make a marketing momentum that is expected to be better at segmenting motor sport in Indonesia. Even today in Indonesia has also been a lot of motor sport community who are scattered throughout the archipelago. Not only that AHM also seeks to facilitate the community who are also expected to deliver good sales impact on the segmentation of motor sport in the country. Read also Bajaj Pulsar RS200 with Tough machine and the Yamaha YZF-R25 Special Edition Launched.
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