What's in a name (word/phrase)? Well.. quite a lot!
If a brand is associated / know by a particular word or phrase, than that could be the best thing in the world for that brand. Some non-motorcycle examples are:
- Dettol = Protection
- BMW Cars = Driver’s/Enthusiasts Car
If a brand is lucky enough to “own a word/phrase”, then all that the brand has to do is to make sure that it makes products which stay true to the image which is reflected in the “word/phrase”.
Posted below is a list of such word/phrases which according to me is associated by Indians to certain 2 wheeler brands. Let me know if you agree/disagree with the list and might have suggestions of your own.
Posted below is a list of such word/phrases which according to me is associated by Indians to certain 2 wheeler brands. Let me know if you agree/disagree with the list and might have suggestions of your own.
- Honda: Quality
- Hero (Erstwhile Hero Honda): Trust
- Yamaha: Power/Pick Up
- Bajaj: Value for Money / Maximum Bang for Your Buck
- Royal Enfield: Old School/Mature
- Suzuki: _ _ _ _ _ _ _ _ _ ?
- TVS: _ _ _ _ _ _ _ _ _ ?
- Mahindra 2 Wheelers: _ _ _ _ _ _ _ _ _ ?
Ever wondered why Yamaha has never been successful in selling a simple "Point A - Point B" commuter motorcycle in India..??
Related Posts
- Official Indian 2 Wheeler Facebook Fanpages [a 2011 Study]
- Chainging attitude of Indian middle class towards motorcycles [Sep 2011]
- Segmentation of Motorycles in India (in 2012) [Mar 2012]
Disclaimer:
This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.
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